There's a lot of great information to be found on the internet! However, you must be careful which websites you use when gathering information for your research.
This page provides listings of high-quality websites to help you learn more about marketing & management.
How can you tell whether you're looking at a good source or a bad one? Here are some tips:
Look at the name:
Find the contact information:
Look for sources:
These tutorials will help you understand what to look for (and avoid!) when evaluating websites and other information sources:
In general, marketing refers to the study and practice of promoting the benefits of a product or service. The benefits may be real or imagined, but the fundamental idea remains the same--to communicate to individuals and groups the value of a product or service.
Advertisement plays a significant role in marketing. Through advertising, consumers become aware of a product or service. How the product or service is marketed and advertised can determine whether or not customers will buy it.
People in marketing must learn to whom they should advertise (i.e., market segmentation), what they should advertise (i.e., types of products and services), when are the optimal times to advertise (e.g., morning, night, summer, winter, 1Q, 2Q, during a recession, etc.), why advertising is necessary (i.e., what is it that needs to be done to get sales), and how to design and implement the best advertising strategies possible.
Successful marketing is based on market research, planning, and strategy.
Here are professional organizations and associations that may be of interest to you. Many of them provide free resources, but membership is often required to use all of their services.
Consider joining professional organizations now or in the future, as membership opens opportunities for conferences, networking, and professional development.
If you're using Google to find websites, try including one of the following domains in your search to ensure the most high-quality results.
EXAMPLE
A search for government websites only involving the term "consumer spending" looks like this:
A search for institutions of higher education websites only involving the term "marketing research" looks like this:
In either case, you simply follow your search terms with the word "site," a colon, a period, and the domain you want.
You can also try site:.org and site:.int, but sometimes those sites can still be questionable.
Keep in mind that international higher education sites (for example, those from Canada, the U.K., Australia, etc.) do not use the .edu domain. Instead, try looking for the .ac (academic institutions) domain.