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Marketing  Tags: marketing business  

Resources for marketing research.
Last update: Nov 12th, 2009 URL: http://libguides.uttyler.edu/marketing  Print Guide  RSS Updates

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Find Dissertations

  • Digital Dissertations  
      
    Full-text online access to more than 2 million doctoral dissertations and master's theses from North America and international sources. Bibliographic citations are available for dissertations from 1861 forward.
 

Find a Journal or Periodical

Do you have the citation of an article and the text that goes with it? Or do you want to see if we have a particular journal/magazine available in one of our databases?

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Try These Databases First

The following databases are specifically for business research and have the most marketing content.

  • Business Source Complete (Enhanced)  
      
    Along with access to full text journals in all disciplines of business, Business Source Complete provides access to market research reports which include emerging trends, market insight, and consumer behavior.
  • ABI/Inform  
      
    Offers more than 2,950 full-text titles covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.
  • LexisNexis Academic  
      
    Provides access to several, searchable, market research reports from different publishers.
  • Market Research Library  
    Provided by U.S. Department of Commerce's U.S. Commercial Service. Includes overviews of doing business in more than 120 countries and profiles of 110 industry sectors. It also provides updates on new regulations, currency fluctuations, business trends, and government-financed projects.
    Requires students/researchers to register for free access.
  • Academic Search Complete  
    Contains access to marketing content including Advertising Age, American Demographics, and Brandweek, among others.

Other Databases With Marketing Content

  • Web of Science  
      
    Provides indexing for over 10,000 of the highest impact journals worldwide, including Open Access journals, with coverage going back to 1975.
  • SpringerLink  
      
    Includes marketing journals including Marketing Letters, International Review on Public and Nonprofit Marketing, and Journal of Consumer Policy.
  • ScienceDirect  
      
    Includes marketing journals such as International Journal of Research in Marketing, and Emerging Markets Review.
  • JSTOR  
      
    Includes older marketing content such as Journal of Marketing, Journal of Marketing Research, and Marketing Science.
  • Wiley Interscience  
      
    Contains access to marketing journals such as International Journal of Nonprofit and Voluntary Sector Marketing, and Journal of Consumer Behavior.
  • Emerald  
      
    Includes marketing journals such as International Marketing Review, Journal of Consumer Marketing, and European Journal of Marketing.
  • SAGE Fulltext Collection: Management & Organization Studies  
      
    Includes marketing journals such as Journal of Marketing Education, Journal of the Academy of Marketing Science, and Marketing Theory.
  • WorldCat  
      
    A catalog of books and other materials in libraries worldwide.
 

Subject Guide

Profile ImageSabra Jennings

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Contact Info:
Robert R. Muntz Library
Direct phone line: 903-566-7484
Email: sabra_jennings@uttyler.edu

Subjects:
Business & Technology, Economics, Nursing

 
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